It's Friday morning in Frankfurt, Germany. Time to stimulate the brains of all the early birds. Every two weeks, Leo's Academy satisfies the curiosity of up to 50 Burnetters with a one-hour lecture on topics such as technical innovations, marketing trends and inspiring cultural developments. It's a must to stay up to date and create work that plays in the upper leagues.
Leo’s Academy kicked off the year with Condé Nast’s Juergen Kleeberger and his lecture, "Digital or Dead: The Publishing Industry at a Crossroad.” In his presentation, he showcased the positioning of the American print and online publication Wired in Germany, talked about production methods for the Wired tablet app and discussed the challenges facing the publishing industry in the age of dying print.